THE ESSENTIAL RESOURCE FOR 

INDEPENDENT MUSIC ARTISTS

WANT TO START, BUILD OR GROW A SUCCESSFUL, SUSTAINABLE MUSIC CAREER?

Get instant access to the first and only membership provided by an experienced, practising Artist Manager!

By AR Artist Management

If you want to see accelerated progress in your music career,

The Virtual Manager will help you:

PUT SOLID FOUNDATIONS IN PLACE


Every successful artist project is built on solid foundations - including a clear vision, distinctive sound identity, great quality music, an engaging & authentic brand, and an effective strategy. The Virtual Manager helps ensure you have these in place, all whilst staying true to the artist you are.

GET HEARD


Struggling to get your music heard on a) a wider scale or b) by the ‘right’ people? It’s ineffective to work blindly on, or take a ‘scattergun’ approach to, getting heard. The Virtual Manager will show you how to identify who your prospective listeners are and all the ways you can reach them.


BUILD YOUR FANBASE


If you’re not seeing your fanbase grow consistently, month on month, it’s likely you’re not focusing on the right things. The Virtual Manager helps you to start building your fanbase immediately (even if you’re just starting out), nurture any existing fanbase, and convert them into lifelong fans (and paying customers).

STOP WASTING TIME & MONEY


It’s highly frustrating to spend money on services that don’t deliver what they promised, or to spend time on tactics that aren’t worth the effort. We understand that independent artists resources can be very limited, so The Virtual Manager will show you how to stop wasting time & money on the wrong things.

WE'LL HELP YOU CONQUER YOUR BIGGEST CHALLENGES AS A MUSIC ARTIST

I DON'T HAVE ENOUGH TIME TO SPEND ON MY MUSIC

MY FANBASE IS TOO SMALL AND I DON'T KNOW HOW TO GROW IT

I STRUGGLE TO GET ANY GIGS, LET ALONE PAYING ONES

I'M SCARED OF PUTTING MYSELF OUT THERE FULLY

I DON'T HAVE THE FUNDS TO RECORD / MASTER / TOUR / PROMOTE / CREATE CONTENT / PAY FOR HELP

I DON'T KNOW HOW TO MAKE A FULL-TIME LIVING FROM MY MUSIC

Sound familiar? If so, you need The Virtual Manager

Now is the most exciting and empowering time to be a music artist.

You’re able to create, release and market the music you want to make, without compromise.


You can connect and communicate directly with your fans anywhere in the world, at any time.

 

This gives you more autonomy over your career than ever before - allowing you to find success on your own terms. Hurray!


However, this also brings with it more for you to do and learn.


Right now you're probably doing everything by yourself and worry constantly that you’re focusing on the wrong things. It can feel stressful, overwhelming and, at times, isolating. 


You need guidance and support. So, you start thinking that if only you had a manager or a booking agent, a record label or a publishing deal, everything would be easier. 


Unfortunately, it’s not that simple. That's because...


The Music Industry Doesn’t Sign Just Music

They look for great music, plus ‘proof’ that there’s a wider audience for that music, eager buyers and gig goers, potential of future success on a considerable scale…


In today's music industry, it’s your job as a music artist to create this.


In short, you need to build your career as far as you can yourself before the wider industry will invest in you. But you can only do that by focusing on the right things, in the right order.


The Virtual Manager is designed to help you do exactly that.


So, whether your goals include getting a manager and signing to a record label, or building a successful, sustainable career as an independent music artist, we’ll show you how.

​Introducing The Virtual Manager membership

The Virtual Manager is an online membership for independent music artists (whether aspiring, emerging or established), run by an experienced Artist Manager.


It is proudly the first and only service of its kind and the ideal support for any artists who don’t currently have their own Artist Manager.


It’s packed with the in-depth training, tools, guidance and support every independent music artist needs to build a successful, sustainable career.


Alongside 100’s of other likeminded music artists from across the UK and beyond!

The Virtual Manager will help you to:​​​​​

Reach more of the right people with your music and build an engaged fanbase (even if you're starting from scratch)

Learn how to market & promote your music effectively, putting you on the path to making a full-time living from your music

Benefit from Artist Management guidance whenever you need it, and stay up to date on all key music industry news & developments

Eliminate the guesswork and start taking a strategic approach by giving you step by step roadmaps to follow

Reduce the overwhelm, confusion and isolation that too often accompany the independent music artist's journey by managing your time, tasks and music career more effectively

Connect and collaborate with likeminded music artists, providing you with a supportive ‘network’ of peers, regardless of where you’re based

It facilitates the consistent, focused development of your music career...

Just as an Artist Manager would

Enter your text here...

What's Inside

The Virtual Manager truly is a one-stop shop for independent music artists, with everything you need all in one place. It’s packed with in-depth, practical training and resources on all aspects of building, managing and growing a successful, sustainable music career.

It has 6 distinct learning areas - let us tell you about each:

  • ROADMAP
  • training
  • toolkit
  • live Q&A
  • A&R FEEDBACK
  • AVAILABLE 24/7

TOOLKIT

Here you’ll find literally everything a music artist needs in their toolkit, from workshops by music industry experts to interviews with established artists, our Festival Directory, step-by-step guides, checklists, online challenges, a packed library of information, plus exclusive discounts on essential services such as mixing & distribution!


New resources added every week!

THE COMMUNITY


The most transformative aspect of The Virtual Manager is undoubtedly the Community. 


Pursuing a music career is tough when you’re doing it on your own.


But as a member you get 24/7 access to Anna, and the whole global TVM Community - filled with likeminded, independent artists.


Here you can:

  • Meet music artists who understand you and face the same challenges
  • Stay on track, with our weekly action steps & accountability check-ins
  • Find out how others in your shoes have done it before you
  • Share your wins (big and small) and celebrate with everyone
  • Get peer support for your music releases and gigs
  • Stay up to date with daily music industry news bulletins
  • Overcome any creative, technical, or financial blocks you’re facing
  • Get instant feedback on your music, artwork, branding or anything else…
  • Find music artists to collaborate with - whether writing partners, producers &  band members


The Community is filled with proactive independent music artists from around the world, across a variety of musical genres. 


Every quarter we host a live mastermind where every member gets a go in the hot seat to get their biggest questions answered and your biggest headaches solved.


We also often regularly hold challenges to help you grow as an artist, virtual festivals, and have even formed a ‘Playlist Push’ community drive to improve every members’ Spotify playlist prospects!


THE VIRTUAL MANAGER HELPS YOU GET RESULTS

Here’s what you can expect to gain by being a member

  • Strong foundations to build your music career on
  • A focussed path towards growing your music career
  • A keen understanding of the music industry & how it works
  • Identifying and rectifying what's holding you back
  • How to double down on things that actually get you results
  • How to define your distinctive selling points
  • Increased self-belief in your music and confidence in promoting it
  • A fanbase-building plan which targets your ideal fans
  • Knowing how to turn listeners followers into loyal (paying) fans
  • Increased discovery of your music and a raised profile
  • Comprehensive marketing plans & music release strategies
  • How to find the right people to work with and build your team
  • How to be more effective with the time you have to invest
  • At the end of the day... less overwhelm and more fans, time & money!

HOW THE VIRTUAL MANAGER DIFFERS FROM OTHER SERVICES

The Virtual Manager is proudly the first and only service of its kind for independent music artists. That's because it's run by an experienced, practising Artist Manager.


Whilst it's not intended to be a substitute to having an Artist Manager (we don't believe there is any substitute for having an Artist Manager - the most valuable member of your team!) it provides the guidance and support that unmanaged or independent artists need, from the one role in the industry perfectly equipped to do so.


Here’s why:

1

Up to date, relevant training

Being a practising Artist Manager currently working in the industry, means all training & information within The Virtual Manager is aligned with how the music industry works today in 2020. It's also regularly updated to reflect the fast-paced nature at which things change, meaning you always stay up to date.

 

2

Learn from watching my actions

Members tell me they learn from watching my work as an Artist Manager - providing a living case study. I'm as transparent as I can be about my process, and often show you behind the scenes of me and my artists' journeys. My only agenda is to help you, so you can also expect honest, impartial reviews and takes on the music industry & a wide variety of artist services.

3

No 'one size fits all'

We know that there's no 'one size fits all' when it comes to music industry advice. Therefore The Virtual Manager doesn't just give you generic "best practices", it helps you figure out what's going to work for your specific artist project and how best to develop that to help you achieve your individual music career goals. I also get to know members AND their music, plus their career goals, so I can best advise you.

THE VIRTUAL MANAGER...

1

Gives you more time

We’re not going to lie, being an independent artist means wearing lots of different hats.


That's why there’s a large focus on time management in The Virtual Manager.


We’ll show you how to prioritise and focus on the right activities and stop spending time on the wrong ones.  Essentially, the less time you think you have for this, the more you probably need it! 


With that said, life as a music artist can get busy. We understand that better than anyone, so we've designed TVM to be used as little or as often as you need it - meaning some months you might be in there daily, others you may not need it so much. 


The beauty is that it’s always on hand when you do, giving you peace of mind throughout your artist journey.

2

saves you money

As a self-funded, independent artist we know you don’t want to incur any unnecessary costs.


So, we’ve made The Virtual Manager as accessible as possible to all artists, regardless of budget. 


Not only are we confident in the incredible value of the resources & expertise inside the membership, we also know that it saves our members a lot of money by ensuring they don’t spend money on ineffective marketing tactics or unnecessary costs (we also have a number of trainings on making and managing money).


The Virtual Manager works just like a gym membership. You pay on joining, and then a monthly payment is taken automatically every 30 days. But, unlike a gym membership, you’re not tied in.


In fact, you can cancel your subscription at anytime in just the click of a button - no notice required. Subscription to The Virtual Manager is also tax deductible for most music artists as a business expense. Win, win.

ENCOURAGING CONSISTENCY IN YOUR CAREER DEVELOPMENT

Starting, building or growing a successful sustainable music career is a marathon, not a sprint.


While you will definitely achieve some 'quick wins' within a very short time of membership, it's consistency as an artist that leads to career longevity.


For that reason, we reward loyalty in The Virtual Manager.


For every month that you remain a member you'll 'earn' 1-1 time with me.


This adds up to a free 45 minute 1-1 online consultation each year, allowing you to focus in-depth on an area of your career.


Or, subscribe to an annual membership and you'll receive this right away!

14 DAY MONEY BACK GUARANTEE

We're so confident you'll find The Virtual Manager beneficial that if you're not satisfied within your first 14 days then we'll refund you in full.


If you don't feel like you've received value and you decide you want to cancel any time within the next 14 days, just email to let us know and we'll send you a prompt refund - no questions asked.

Get Instant Access to The Virtual Manager!

If you're ready to take your music career to the next level, simply choose your payment option below to join us

PAY MONTHLY

Most Flexible


£

24.00

/PER MONTH

  • Recurring Payment taken every 30 days
  • Cancel anytime in just one click
  • 14 day money back guarantee
PAY ANNUALLY

Best Value


£

240.00

/PER ANNUM

  • Get 2 months free when you join on an annual subscription!
  • Free 45 mins 1-1 consultation with me with your subscription
Basic

Simple, fast and effective flexible move


99.99

/mo

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen
Private

Simple, fast and effective flexible move


299.99

/mo

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen

Our Members Achieve Their Music Career Goals

TVM HAS PROVIDED ME WITH A ROADMAP, KNOWLEDGE AND THE CONFIDENCE TO PURSUE MY MUSIC CAREER...

“When I joined TVM I had zero prior music industry experience. Anna provided a roadmap for my music career, which equipped me with the knowledge and confidence to plan the release of my debut EP. As a result I've seen amazing growth across all my social media and streaming platforms, and my first ever single has been played on featured on dozens of music blogs and radio stations so far. I've loved being part of The Virtual Manager Community, so I'm excited to now be taking on the role of Community Manager where I can support my fellow members and continue to share any lessons learned from my own journey as an independent artist.”

Rachel Jack - Member & now TVM Community Manager

IT'S THE BEST THING I'VE EVER DONE FOR MY MUSIC CAREER...

“The value I got from Anna's free content was immense, so when she introduced The Virtual Manager is was a no brainer. I joined, and it's the best thing I've ever done for my music career. My confidence and knowledge has grown hugely, and I can't thank TVM enough.”

Leah O

YOU'RE DOING THE RIGHT THING...

“Joining TVM has really helped our band. Anna has given us structure and helped find the right strategy for the release of our singles (with some therapeutic words that make us feel better when we feel lost). For anyone thinking about joining TVM, you're making the right choice! Stick with it and do the work - you'll learn so much.”

Indigo Face

THANKS TO TVM I QUIT MY DAY JOB...

“I'm super happy to say that thanks to Anna and the TVM community, I quit my job and have three paid DJ sets a week for the summer. I get to DJ and watch the surf roll in, AND play my own music!”

Nell Sanders (Skyd3ncer)

SINCE JOINING TVM I HAVE FOCUS AND DISCIPLINE...

“Six months ago I had no focus, no discipline and frankly no idea about the realities of the music industry. Having joined TVM I have been working with discipline towards achievable goals. I'm using my time wisely and making consistent progress, instead of going round in circles doing the same old stuff that never got me anywhere fast. It's 100% down to following the training, advice & resources I get here.”

Noel Cowley

A RARE OPPORTUNITY TO GET THOROUGH MUSIC INDUSTRY EXPERTISE...

“What an experience to have been supported through a year of self-releasing music! Anna is amazingly knowledgable in the music industry - she definitely has the expertise and experience, plus a good balance of personality & professionalism. She makes you feel heard, welcome and wants you to do well, all with a mindful approach.

Benny Bizzie

Every music artist is unique, with their own unique goals


That's why we give you the guidance and tools to help you make the right decisions for you, enabling you to confidently self-manage your music career.


Listen to music by current members here

We have a wide range of music artist members, across all genres and territories. Some are just starting out and don’t even have finished music yet. Others are already making their full-time living from their music but want to grow and scale further.


You can hear music from just some of the members you will be joining on this playlist!

MEET THE MANAGER

I'm Anna Russell, an Artist Manager with over 15 years experience in the music industry.


My professional career started when I joined Groove Armada’s management team – fresh from completing my (1st class) BA Hons in Popular Music. 


My work with the globally successful dance act included work on their annual festival Lovebox, a groundbreaking brand partnership with Bacardi, headlining both The Other stage and John Peel tent at Glastonbury, and their sixth studio album Black Light (Grammy nominated for Best Dance/Electronic Album in 2011).


Not to mention various UK & international tours, countless festival appearances, and never-ending Ibiza seasons! 


Taking this experience, I set up my own management company, AR Artist Management, which offers a number of artist services... all with a progressive approach. 


I'm particularly passionate about helping new and independent artists move their music careers forward, and over the years I've consulted for hundreds of artists. This gives me a unique understanding of the needs and challenges of independent artists.


Wanting to ensure that artists like you have access to the guidance they so badly need, I founded The Virtual Manager in 2018 and love spending my days researching industry topics in-depth, creating content and supporting members.

Other career highlights include:

  • Creator of The Virtual Manager Podcast
  • Have delivered masterclasses & guest talks at ACM, SAE, SMB, BIMM (London), Point Blank, The Institute, Edinburgh Napier University, Electronic Sound Summit, Off The Record & more
  • Specialism in partnering artist/producers with the right vocalists/topline writers
  • Have been an audition judge for X Factor, Britain's Got Talent & All Together Now (BBC1)
  • Currently managing Sarah Goodson

Questions & Answers

Frequently asked questions about The Virtual Manager

Is The Virtual Manager right for me?

Is The Virtual Manager suitable for artists of all genres?

Do I need to be based in the United Kingdom?

Do I still need an Artist Manager if I'm a member of TVM?

I'm a technophobe - will I still get value from TVM?

I'm an established artist - will the content be too basic for me?

How do I access The Virtual Manager trainings?

How much time do I need for The Virtual Manager?

Do I get direct access to Anna?

What if I find TVM isn't right for me?

I'm still not sure TVM is for me - do you offer a free trial?

HERE'S WHAT YOU GET WHEN YOU JOIN TODAY

Instant Access to all TVM content!

  • Music Industry Trainings & Courses
  • Put Your Foundations In Place Roadmap
  • Step-By-Step Guides & Checklists
  • Festival Directory 2020
  • Live Q&A's Each Fortnight
  • A&R Feedback On Your Music Anytime
  • Member Masterminds
  • Online Challenges
  • Exclusive Discounts on Artist Services
  • 24/7 Access To Global Community of Artists

+

Free 45 minute 1-1 consultation each year

  • Free 45 minute 1-1 online consultation each year (earned over 12 months)
  • Subscribe to an Annual Membership and receive a free 45 minute consultation right away (can be taken anytime in your year of membership)

+

First Month of Membership just £15 (Covid-19)

We want to ensure you can continue to develop your music career throughout the Covid-19 pandemic. Therefore during the current lockdown we've discounted your first month of membership to just £15 (for a limited time only). 


Just use the coupon FIRST15 at the checkout!


(To enter this, look for the 'Have a coupon?' text on the payment page. Click this. A box will appear - this is where to enter FIRST15)

Upon joining The Virtual Manager you get instant access to all this now, and for as long as you’re a member. 


Get Instant Access to The Virtual Manager!

If you're ready to take your music career to the next level, simply choose your payment option below to join us

PAY MONTHLY

Most Flexible


£

24.00

/PER MONTH

  • Recurring Payment taken every 30 days
  • Cancel anytime in just one click
  • 14 day money back guarantee
PAY ANNUALLY

Best Value


£

240.00

/PER ANNUM

  • Get 2 months free when you join on an annual subscription!
  • Free 45 mins 1-1 consultation with me with your subscription
Basic

Simple, fast and effective flexible move


99.99

/mo

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen
Private

Simple, fast and effective flexible move


299.99

/mo

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen

SECURE CHECKOUT

© 2020 AR Artist Management Ltd.